A characteristic of a good designer is that the little details are important to them. In the case of Archie, this trait extends to many other areas, including his Lego collection.

Having started off as small group of figures, it has rapidly grown into a small army.

Each new Lego person is assigned a specific place on top of the cabinet above his desk. Most of the Create-a-Brand team know that Archie’s Army is a no-go area and give it a wide berth, but lately, Archie’s perfect society has been tampered with…

In the last few weeks arms have been pulled off, haircuts switched and accessories and costumes swapped. Only today, three heads have been switched on to the wrong bodies, causing Archie to ask accusingly who is responsible for these acts of mischief? Frankenstein’s monster has apparently become a qualified surgeon, and a pirate of the Caribbean has changed sex and jumped ship… onto a skateboard.

As no one so far has owned up, we have enlisted the services of the Lego Sherlock Holmes to find the culprit.

We just hope Sherlock remains intact long enough himself to solve the mystery. Or is Archie doomed to spend half his working days putting his broken society back together?
We’ll keep you updated on any developments…











