Fire and Earth came to Create-a-Brand wanting a brand that would grow with them, as well as better suit their current services and company name. Their previous branding had only received a lukewarm reception.
We created a more striking and appropriate look, using deep red colouring and semi-abstract body photography. We employed ‘Fe’, the chemical symbol for iron, in the logo, evoking the strength symbolised by iron, its role in nutrition, and the product of fire and (some kinds of) earth, i.e. smelted iron ore.
The strapline ‘Elementary health’ has several values: for instance it picks up on the name ‘Fire and Earth’ and on the representation as ‘Fe’ referred to above, and also suggests the satisfactory answering of basic but centrally important health requirements.
We have also created for them a brand new website and Facebook business page, as well as all the stationery you see here.
To see more about Fire and Earth, you can visit their website at: http://www.fireandearthuk.com